Sinogency Brand Development

Problem

Sinogency is a Perth based creative agency that helps Australian businesses market to Chinese speaking consumers. A comprehensive brand rollout was required to give Sinogency a distinctive and instantly recognisable look.

Solution

Maintaining tone and core aesthetics across a variety of assets was developed to tie all lines of communication together, making the brand easily recognizable to its clients and partners. Attention was paid to consistency helps to build a stronger and more understandable message, and makes Sinogency a more trusted, reputable resource.

Result

A clean, modern brand identity was developed, including two logo variations, a suite of icons, a series of stylised illustrative graphics and a responsive website.