Global EFI Branding Update

Problem

Global EFI is an international parts supplier. Their goal is to provide their customers with high-quality parts at a competitive price for a better customer experience. When redesigning Global EFI’s brandmark I wanted to ensure the logo was contemporary while also including elements of the original brand. This meant keeping the globe motif in order to evolve the brand, not revolutionise it. I went with a striking white and green colour scheme, reversed out on a dark blue backdrop. This was to provide a clean and easy-to-understand hierarchy in both printed and digital media..

Solution

The Cambodian Kid’s Foundation (also known as CKF) had entered a new period of their development. They’d outgrown their previous templates and needed a fresh, creative layout for their financial publications. To modernise their content, we wanted to ensure their design was bold and contemporary to communicate all the essential work the foundation does.

Result

The Cambodian Kid’s Foundation (also known as CKF) had entered a new period of their development. They’d outgrown their previous templates and needed a fresh, creative layout for their financial publications. To modernise their content, we wanted to ensure their design was bold and contemporary to communicate all the essential work the foundation does.